Third-party Cookies vs. Consumer Privacy
By (Dale Traxler) on Tuesday, November 26, 2013In “The End of Third-party Cookies Should Not Hurt Retailers,” we addressed how third-party cookies affect privacy and ecommerce. After reading that...
View ArticleHow to Personalize Shopping on an Ecommerce Site
By (gagan mehra) on Tuesday, January 28, 2014Personalizing an ecommerce site refers to the process of altering its appearance or navigation to the interests of a visitors. Personalization can greatly...
View ArticleHow to Personalize Shopping on an Ecommerce Site
By (gagan mehra) on Tuesday, January 28, 2014Personalizing an ecommerce site refers to the process of altering its appearance or navigation to the interests of a visitors. Personalization can greatly...
View Article5 Ways to Increase Sales from Returning Customers
By (gagan mehra) on Wednesday, April 2, 2014Retailers spend millions of dollars every year on increasing sales from returning customers. They utilize loyalty programs, special campaigns, and...
View Article5 Ways to Increase Sales from Returning Customers
By (gagan mehra) on Wednesday, April 2, 2014Retailers spend millions of dollars every year on increasing sales from returning customers. They utilize loyalty programs, special campaigns, and...
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Ecommerce Marketing vs. Shopper Annoyance
By (dale traxler) on Monday, April 14, 2014As an online merchant, you have an enormous number of marketing tactics and tools available to convince shoppers to purchase your products. Here are some of...
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Ecommerce Marketing vs. Shopper Annoyance
By (dale traxler) on Monday, April 14, 2014As an online merchant, you have an enormous number of marketing tactics and tools available to convince shoppers to purchase your products. Here are some of...
View Article4 Tips to Personalize Email Marketing, for Better Results
By (Carolyn Nye) on Tuesday, May 20, 2014Relevancy is everything in marketing. The more relevant a message is to consumers, the more likely they will respond positively. For email, this is especially...
View Article4 Tips to Personalize Email Marketing, for Better Results
By (Carolyn Nye) on Tuesday, May 20, 2014Relevancy is everything in marketing. The more relevant a message is to consumers, the more likely they will respond positively. For email, this is especially...
View ArticleHow to Personalize Ecommerce Emails, or Not
By (Carolyn Nye) on Thursday, August 21, 2014Ecommerce merchants rely on email marketing for new customers and for recurring sales. Many of these customers, however, receive many emails per day;...
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